On the Cultural Insignificance of AVATAR

Around this time thirteen years ago, many were asking if the meteoric success of the long-awaited Avatar would herald a new era in cinema or at least if it would reverse the post-recession blues of declining ticket sales, shrinking budgets and an increasingly risk-averse sequel-heavy slate of upcoming releases. After all, it was a true marvel of audio-visual craftsmanship, a spectacle to end all spectacles.  

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